Mastering the Art of the Counter Offer: Real Estate Advice for Buyers and Sellers

Negotiating a real estate deal can feel like a high-stakes chess match. Whether you’re a seasoned seller or a first-time buyer, the moment a counter offer enters the picture, the pressure is on. Counter offers are a natural part of the home buying and selling process, but mishandling one can cost you time, money, or even the deal itself.
In this in-depth guide, we’ll break down everything you need to know about counter offers — what they are, how to handle them effectively, and strategies to protect your best interests. Whether you're buying or selling in Sacramento, this knowledge could make or break your next transaction.
What Is a Counter Offer in Real Estate?
A counter offer occurs when a party (typically the seller, but sometimes the buyer) does not accept the initial offer terms and proposes new terms. This restarts the negotiation process and gives both parties a chance to refine the deal before reaching a mutual agreement.
A counter offer may address:
- Purchase price
- Contingencies (financing, inspection, appraisal)
- Closing date
- Repairs or improvements
- Items included or excluded (appliances, fixtures, etc.)
- Earnest money deposit
Why Counter Offers Matter So Much
Counter offers serve as a critical tool in aligning the interests of both parties. Sellers want to maximize profit; buyers want to get a fair deal. A well-crafted counter offer can strike the balance and keep the sale moving forward.
In Sacramento’s competitive housing market, understanding how to navigate counter offers can give you a major edge—whether you’re trying to outmaneuver other buyers or trying to hold firm on your asking price.
Counter Offer Advice for Sellers
If you're selling your home, here's how to approach a counter offer like a pro:
1. Don’t React Emotionally
It’s easy to feel insulted by a low offer, but real estate is a business transaction. Take a deep breath and assess the offer with your agent before responding.
2. Review Every Term, Not Just the Price
The highest offer isn’t always the best. Look at contingencies, buyer financing, closing timelines, and the strength of their pre-approval. A clean offer with fewer conditions may be worth accepting even if it’s not the highest price.
3. Respond Promptly
Time kills deals. If you wait too long to respond to an offer, the buyer may move on or lose interest. Be decisive and communicate through your agent quickly.
4. Know When to Hold Firm
Sometimes, holding your ground on price or conditions can be the best strategy. If you’re in a seller’s market like Sacramento, where demand is high, buyers may be willing to stretch further.
5. Use a Seller’s Counter Offer Form
In California, real estate agents use a formal Seller Counter Offer (SCO) form, which ensures legal clarity. Always document changes properly.
Counter Offer Advice for Buyers
Buyers can and should submit counter offers when the seller’s terms don’t quite align with their goals. Here’s how to do it strategically:
1. Know the Market
Before countering, understand if you’re in a buyer’s or seller’s market. In hot markets like Sacramento, lowballing may cause a seller to walk away. Your agent can advise on current market trends.
2. Be Specific and Strategic
Don’t just counter the price. Ask for concessions like a home warranty, help with closing costs, or a flexible closing date if those matter more to you than dollars.
3. Avoid Over-Negotiating
While it’s smart to negotiate, too much back-and-forth can frustrate sellers. Limit counters to reasonable terms and show good faith by meeting them halfway when appropriate.
4. Use the Buyer’s Counter Offer Form
In California, your agent will prepare a Buyer Counter Offer (BCO) document. This ensures legal protection and keeps the negotiation professional.
5. Have a Walkaway Price
Know your budget ceiling and when to walk away. Falling in love with a home is natural, but don’t let emotion override financial prudence.
Common Counter Offer Scenarios and How to Handle Them
Here are a few examples of real-life counter offer situations and how to handle them smartly:
❖ Scenario 1: The Seller Accepts Price But Wants a Shorter Escrow
Advice: Review your financing timeline. If your lender can accommodate it, go for it. If not, counter with a compromise.
❖ Scenario 2: Buyer Requests a Price Reduction After the Inspection
Advice for Seller: Don’t immediately say no. Consider offering a credit instead of doing repairs. This keeps the closing on track without delaying things.
❖ Scenario 3: Multiple Counter Offers in a Bidding War
Advice for Buyer: Consider including an escalation clause (e.g., you’ll pay $2,000 over the highest offer, up to a limit). It keeps you competitive without overpaying from the start.
❖ Scenario 4: The Buyer Removes the Appraisal Contingency
Advice for Seller: This shows the buyer is serious. It reduces your risk of the deal falling through if the home appraises below the offer price.
Legal and Contractual Tips
- Everything Must Be in Writing: Verbal agreements are not enforceable in real estate. Always use the proper forms and disclosures.
- Deadlines Matter: Every counter offer has an expiration date. If not accepted by the deadline, the offer becomes void.
- Counter Offers Cancel Previous Offers: Once a counter is issued, the original offer is void. If the counter is rejected, there is no deal unless one party resubmits.
When to Walk Away
Sometimes, no matter how much you negotiate, it doesn’t work out. Watch for these red flags:
- The other party keeps changing terms
- Unreasonable requests (e.g., major concessions with no justification)
- Lack of transparency
- Escalating costs or timelines that don’t fit your goals
Don’t force a deal that’s clearly not right. It’s better to lose a house than to buy the wrong one or sell under duress.
Final Thoughts: Trust Your Realtor
Your agent is your guide in the complex world of real estate negotiations. A knowledgeable professional will help you craft strong counter offers, interpret market trends, and protect your interests every step of the way.
If you're looking to learn more about buying, selling, relocating or get the best real estate experience in the Sacramento area, get in touch with CJ Domondon. His team can provide valuable insights and guidance to help you navigate the market. You can contact CJ Domondon directly to schedule a consultation or discuss your real estate needs.





